Your typical client NEEDS what you sell, and your ideal client WANTS what you sell. That difference is huge. 

Prospects may or may not buy what they need, but they always buy what they want. If you know how to find your ideal client, you can literally dominate your market.

What you need to know…

Prospects buy based on emotions, and wants are emotion-based. Needs are logic-based. When your product or service matches what your prospects specifically wants, you will immediately begin to attract your ideal client.

Why do you need to know this? Your ideal client makes you the most money. In fact, for most business owners… 80% of your entire revenue is generated by only 20% of your clients. Those are your ideal clients. They love you and what you provide to them. They buy from you and you alone. They're loyal and will never leave you. They are your best source for referrals and they give great testimonials.

Think about this for a moment. A mere 20% of your clients are responsible for 80% of your total business revenue. What if you could replace that remaining 80% of unproductive clients with more of your 20% clients? Do you realize your income would explode by 16 times?

If your revenues right now total $50,000 annually, you have the potential to increase your revenue by an additional $750,000 or more!

Can you afford to continue to watch this much additional revenue fall into your competitor's coffers?