Social Selling and Social Enablement in India
What is social being used for?
Your Digital Persona comes first in social space, therefore you need to focus on first thing first, i.e. social persona makeover (LinkedIn Profile Makeover)
Why do You need to customize and optimize your Digital/ Social Persona cum LinkedIn Profile:
The reason you need to personalize and professionalize your social profile is for a straightforward reasons, and that is LinkedIn's capability to index your profile into Google search engine (Social SEO) and to look credible.