Welcome to the new world of selling! Buyers have more information than sellers, is now an decade old news and that information is due to the courtesy primarily of internet and secondly due to the researches, whitepapers and virtual summits.
But the important question is "What information do the buyers have?". Do they have general information or Do they have insightful information?
General information is available in the form of blogs, webpages, LinkedIn pulse, experts reviews, comparison web tools etc. Insightful information is somewhat different it may be a detailed research done by esteemed organizations, who then projected the report with the help of analytic and statistics.
Insightful information also provides the frameworks on why you should choose between vendor A and vendor B.
The art of insight selling helps modern seller to sell impact fully by educating the buyers, help them with new ideas, by helping them to avoid potential obstacles.
If you are selling complex solutions, software services then contact us (Click here) to learn more about insight selling in India.